Beautifully Different

Vantari Genetics

Content Strategy / Casting / Photography / Interactive / Film Production Summer 2015

Vive la difference.

Vantari Genetics challenges the idea that people have limited control over their health futures. With a focus on genetics, they believe we can abandon the cure-driven approach and move to a proactive model — from anticipating drug interactions to analyzing risks for inherited diseases and cancer.

We helped Vantari radically change the way they were telling their story — moving from a dry, clinical presentation to a human-centered approach that got straight to heart of the life-changing work they are doing. The work included a complete website redesign, photography and the development of the Beautifully Different campaign that played out across their communications channels. 

Our Client
Vantari Genetics
Our Role
Content Strategy
Casting
Photography
Interactive
Film Production

The photography served as the centerpiece of a video on Vantari's homepage and was used as a key component throughout their website. 

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