Less We Can

NW Natural | Magneto

Content Strategy / Casting / Film Production / Photography Spring 2018

Making the Case for Less

Working with the Portland based agency Magneto, we created a series of 30 second broadcast spots, longer form web films, and photography for the natural gas provider, NW Natural. The stories highlighted the efforts of NW Natural's residential and commercial customers who are leading by example and making an impact by living with Less. The big takeaway? Living with less doesn't need to be a sacrifice at all. It's a way of being and mindset that once embraced will actually enhance your life.   


Our Client
NW Natural | Magneto
Our Role
Content Strategy
Casting
Film Production
Photography

The 30 second spots were supported by a series web films that dive deeper into the stories of the people seen in the commercials

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Still photographs were created to support the campaign across print and digital channels

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