Love in the Moment
Blue Nile
Content Strategy / Story Development / Casting / Film Production / Photography
Stories about falling and being deeply in love.
Blue Nile wanted to break through the contrived marketing associated with retail jewelers and create content that captured the essence of what their brand stands for: love, commitment and building lifelong relationships. With Love in the Moment, our goal was to convey the idea that true love transcends any type of categorization.
We worked with Blue Nile to develop the strategy and concept, and executed all aspects of the production. One of the keys to the project's success was an extensive casting effort to find a truly diverse mix of couples with engaging stories and meaningful insights to share.
In addition to the main video, we created series of 30-second shorts that were posted to Blue Nile's website and social media as the campaign unfolded.
The videos focused on the magical moment of falling in love, but also the work involved to cultivate and grow that love over time.
Photography played an integral role in telling the story. Intimate portraits served as a vehicle to bring together and reveal each couple at the end of the feature video. Images were also used to showcase the project on Blue Nile's website.
